A smiling Asian man with dark hair styled to the side, wearing a navy blue checkered shirt, against a plain white background.

Hi there, I’m Trevor.

Making sense of complicated ideas is where the work begins. Whether it’s B2B tech or government policy, the goal is to translate technical data into narratives that actually connect—ensuring the structural logic is just as solid as the prose.

Away from the desk, life stays pretty low-key: photography, the mountains, and plenty of trail time with my dog, Arlo.

Resume

  • Marketing-focused copywriter with a proven ability to turn complex ideas into clear, persuasive content that drives engagement and supports organizational goals. Skilled in adapting tone and messaging across platforms, managing multi-stakeholder projects, and delivering high-quality work under tight timelines.

  • Renovo Creative Inc.

    Senior Copywriter & Business Development Lead

    2022 - Present

    Vancouver, BC

    • Lead the agency's strategic consulting and content marketing services, partnering with cross-functional teams to deliver high-converting campaigns for B2B enterprise, technology, and public sector clients.

    • Direct end-to-end paid digital marketing initiatives across Google, LinkedIn, and Meta—leveraging generative AI workflows to scale A/B ad variations, conduct target audience research, and drive B2B lead generation.

    • Spearhead comprehensive marketing strategies and content production for technical environmental clients, including ESdat EDMS by EScIS, translating complex data into benefit-driven web copy, long-form brochures, EOIs, and successful grant applications.

    • Manage end-to-end content production and multi-stakeholder collaboration for major institutional and community initiatives, driving strategic communications and event marketing for Innovate UBC, Filipino BC, and the Vancouver Entrepreneurs Forum.

    • Architect and execute purposeful content strategies across multiple platforms, utilizing SEO best practices and data-driven performance metrics to continually refine messaging.

    KIMBO Design Inc.

    Copywriter & Director of Business Development

    2018 - 2021

    Vancouver, BC

    • Led brand messaging and performance content strategy across multiple markets, collaborating with design and development teams to replace technical jargon with engaging narratives for SaaS, cloud infrastructure, B2C and government clients.

    • Developed targeted email campaigns, landing pages, and direct-response marketing copy for Invero, effectively communicating complex Azure cloud concepts to IT decision-makers—driving a 30x increase in webinar registrations and a 36.63% month-over-month boost in blog traffic.

    • Drove tech sector investment to Vancouver Island through the TechIsland initiative by architecting a new WordPress website and producing 24 SEO-optimized feature articles, resulting in a 273% boost in site traffic.

  • University of British Columbia

    Bachelor of Arts (B.A.), major in Philosophy, minor in Economics

    2013 - 2018

    • Google Ads & SEO: Google Ads, Analytics, Search Console, Tag Manager, Business Profile Manager

    • Digital Campaigns: Meta Ads Manager & LinkedIn Campaign Manager

    • Creative: Adobe Creative Cloud, Canva, Affinity Studio & Final Cut Pro

    • Productivity: Microsoft Office (Word, Excel, PowerPoint) & Google Workspace (Docs, Sheets, Slides, Forms)

    • CMS: WordPress, Squarespace & Wix

    • Social Media: Hootsuite & Linktr.ee

    • Local AI: Gemma, Phi & Qwen (via LM Studio)

    • Generative AI: ChatGPT, Gemini, Claude, Veo, Nano Banana, DALL-E, Firefly & NotebookLM

    • English

    • Cantonese

    • Mandarin Chinese

Download Resume