A smiling Asian man with dark hair styled to the side, wearing a navy blue checkered shirt, against a plain white background.

Hi there, I’m Trevor.

Making sense of complicated ideas is where the work begins. Whether it’s B2B tech or government policy, the goal is to translate technical data into narratives that actually connect—ensuring the structural logic is just as solid as the prose.

Away from the desk, life stays pretty low-key: photography, the mountains, and plenty of trail time with my dog, Arlo.

Resume

  • Senior copywriter and creative strategist bridging the gap between persuasive storytelling and complex enterprise sales. I translate highly technical capabilities into compelling narratives and architect profitable demand engines that drive verifiable pipeline for scaling B2B SaaS and public sector organizations.

  • Renovo Creative Inc.

    Senior Copywriter & Business Development Lead

    2022 - Present

    Vancouver, BC

    • Copywriting & Content Strategy: Lead the agency's strategic content production, crafting high-converting web copy, long-form marketing materials, and brand narratives for scaling B2B enterprise, technology, and public sector clients.

    • Complex RFP & Grant Execution: Spearhead public procurement strategy and technical business development. Translate complex data into persuasive EOIs, successful grant applications, and comprehensive RFP responses.

    • B2B Demand Generation: Direct end-to-end paid digital initiatives across Google, LinkedIn, and Meta.

    • Institutional & Community Initiatives: Manage end-to-end communications and multi-stakeholder collaboration for major regional campaigns, driving strategic partnership proposals and event marketing for institutional organizations.

    • Brand Positioning: Architect and execute purposeful content strategies and comprehensive brand rollouts across multiple platforms, utilizing SEO best practices and data-driven performance metrics to continually refine messaging.

    • AI-Enhanced Workflow: Leverage a multi-model generative AI workflow to rapidly scale A/B ad variations and accelerate B2B lead generation.

    KIMBO Design Inc.

    Copywriter & Director of Business Development

    Previously: Copywriter & Business Developer

    2018 - 2021

    Vancouver, BC

    • Brand Messaging & Copywriting: Led performance content strategy across multiple markets, collaborating with design and development teams to replace technical jargon with engaging, accessible narratives for public and private sector clients.

    • Digital Campaigns: Developed targeted email campaigns, landing pages, and direct-response marketing copy for a B2B Cloud Consultancy client. Effectively translated complex Azure cloud concepts to IT decision-makers—driving a 30x increase in webinar registrations and a 36.63% month-over-month boost in blog traffic.

    • Digital Ecosystem Architecture: Drove tech sector investment to Vancouver Island through the TechIsland initiative by developing a new unified brand and producing SEO-optimized organic content, resulting in a 273% boost in site traffic.

  • University of British Columbia

    Bachelor of Arts (B.A.), major in Philosophy, minor in Economics

    2013 - 2018

    • High-Converting Copywriting & Brand Messaging

    • B2B Demand Generation & Pipeline Architecture

    • Complex RFPs, Grants & Public Procurement

    • Multi-Channel Direct Response (Google, Meta, LinkedIn)

    • Content Architecture & SEO

    • Creative & Office Stack: Adobe Creative Suite, Microsoft Office 365, Google Workspace, Affinity, WordPress.

    • Social Media: Hootsuite, Linktr.ee

    • Generative AI: Gemini (incl. NotebookLM), Claude, ChatGPT, Jasper.

    • Local LLMs: Gemma, Phi, Qwen.

    • Generative Media: Veo, Nano Banana 2, DALL-E, Firefly.

    • English

    • Cantonese

    • Mandarin Chinese

Download Resume