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Making sense of complicated ideas is where the work begins. Whether it’s B2B tech or government policy, the goal is to translate technical data into narratives that actually connect, ensuring the structural logic is just as solid as the prose. Away from the desk, life stays pretty low-key: photography, the mountains, and plenty of trail time with my dog, Arlo.
Experience
Renovo Creative Inc.
Senior Copywriter & Business Development Lead
2022 - Present
Vancouver, BC
Copywriting & Content Strategy: Lead the agency's strategic content production, crafting high-converting web copy, long-form marketing materials, and brand narratives for scaling B2B enterprise, technology, and public sector clients.
Complex RFP & Grant Execution: Spearhead public procurement strategy and technical business development. Translate complex data into persuasive EOIs, successful grant applications, and comprehensive RFP responses.
B2B Demand Generation: Direct end-to-end paid digital initiatives across Google, LinkedIn, and Meta.
Institutional & Community Initiatives: Manage end-to-end communications and multi-stakeholder collaboration for major regional campaigns, driving strategic partnership proposals and event marketing for institutional organizations.
Brand Positioning: Architect and execute purposeful content strategies and comprehensive brand rollouts across multiple platforms, utilizing SEO best practices and data-driven performance metrics to continually refine messaging.
AI-Enhanced Workflow: Leverage a multi-model generative AI workflow to rapidly scale A/B ad variations and accelerate B2B lead generation.
KIMBO Design Inc.
Copywriter & Director of Business Development
Previously: Copywriter & Business Developer
2018 - 2021
Vancouver, BC
Brand Messaging & Copywriting: Led performance content strategy across multiple markets, collaborating with design and development teams to replace technical jargon with engaging, accessible narratives for public and private sector clients.
Digital Campaigns: Developed targeted email campaigns, landing pages, and direct-response marketing copy for a B2B Cloud Consultancy client. Effectively translated complex Azure cloud concepts to IT decision-makers—driving a 30x increase in webinar registrations and a 36.63% month-over-month boost in blog traffic.
Digital Ecosystem Architecture: Drove tech sector investment to Vancouver Island through the TechIsland initiative by developing a new unified brand and producing SEO-optimized organic content, resulting in a 273% boost in site traffic.
Education
University of British Columbia
Bachelor of Arts (B.A.), major in Philosophy, minor in Economics
2013 - 2018
Core Competencies
High-Converting Copywriting & Brand Messaging
B2B Demand Generation & Pipeline Architecture
Complex RFPs, Grants & Public Procurement
Multi-Channel Direct Response (Google, Meta, LinkedIn)
Content Architecture & SEO
Technical Proficiencies
Creative & Office Stack: Adobe Creative Suite, Microsoft Office 365, Google Workspace, Affinity, WordPress.
Social Media: Hootsuite, Linktr.ee
Generative AI: Gemini (incl. NotebookLM), Claude, ChatGPT, Jasper.
Local LLMs: Gemma, Phi, Qwen.
Generative Media: Veo, Nano Banana 2, DALL-E, Firefly.
Fluent Languages
English
Cantonese
Mandarin Chinese
Google Sites
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