Developing a data-driven market entry strategy and complete B2B lead-generation funnel to launch a Canadian ag-tech innovator into the highly competitive US market. The targeted cross-channel messaging generated over 1 million digital impressions and secured crucial relationships with American agricultural distributors.

Relaunching a premium cloud advisory brand and spearheading a multi-channel digital campaign focused on B2B lead generation. By managing targeted media buys and high-converting ad copy, the campaign successfully drove a 30x increase in executive event registrations and qualified sales leads.