Copywriting
Print & Digital Ads
Copywriting for web, social media, magazine and newspaper ads.
Marketing Collateral
Copywriting for marketing materials such as brochures and handouts.
Website & Social Media
Website copywriting, content development and organic social media.
OOH Ads
Copywriting for out-of-home marketing such as transit ads, billboards and vehicle wraps.
BC for High School
Client: Ministry of Education of British Columbia
Services Provided:
Brochures Copywriting.
Website Copywriting.
Content Consultation.
The BC for High School program was Initiated by the British Columbia Ministry of Education to promote the province’s secondary education curriculum overseas. This project involved completely revamping the website copy for a brand new BC for High School website.
Two sets of brochures were also produced for the Ministry’s B.C. Offshore School Program to attract overseas students and educators. These are distributed physically through Ministry and provincial representatives around the world.
Design: Morgan Hueston.
Project completed while employed at KIMBO Design.
The British Columbia (B.C.) Ministry of Education offers a globally recognized, innovative curriculum to students worldwide through the B.C. Offshore School Program. Graduating from one of the many B.C. offshore schools around the world, a student can obtain the B.C. Graduation Certificate – Dogwood Diploma, without leaving their country. Many students and families choose a B.C. offshore school because they would like to study in B.C. or Canada after secondary school, possibly even to work and live in Canada in the future.
— BC for High School > B.C. Offshore School Program (Website Copy), Trevor Siu
B.C. offers a globally recognized, innovative curriculum to students at B.C. schools worldwide… Growing demand for English language international education worldwide.
— BC for High School > Operators Brochure (Brochure Copy), Trevor Siu
Honeybrew Strudel Bar
Client: Honeybrew Strudel Bar
Services Provided:
Brand Name & Messaging Development.
Organic Social Media Content.
Website Copywriting.
There was one overarching goal in this project: to create a brand that reflects the friendly and approachable atmosphere of the Downtown Vancouver restaurant.
Working alongside a team of designers and brand strategists, I helped develop the name Honeybrew and tagline A modern spin on old family traditions. Both of these are now integral to the brand of the restaurant. In addition to the brand identity itself, I was instrumental in defining the friendly, light-hearted tone of voice that now forms a core part of the Honeybrew brand.
Design: Morgan Hueston.
Project completed while employed at KIMBO Design.
A modern spin on old family traditions… At Honeybrew, we’re about creating connections, upholding quality, and making delicious strudels and drinks.
MoveUpPrinceGeorge
Client: City of Prince George
Services Provided:
OOH Ads Copywriting.
Digital Ads Copywriting.
MoveUpPrinceGeorge is the City of Prince George’s award-winning workforce and resident attraction initiative. A number of marketing campaigns have been implemented over the years to promote this initiative, covering everything from digital content to OOH campaigns. Working with a team of designs and strategists, I provided copywriting for the initiative’s 2018/19 campaign which includes digital and transit ads.
Design: Chris Young.
Project completed while employed at KIMBO Design.
Do what you love, earn what you deserve, spend on what matters.
— Move Up Prince George > Vancouver Skytrain Ads (Website Copy), Trevor Siu
Live better for less.
— Move Up Prince George > Vancouver Skytrain Ads (Website Copy), Trevor Siu
BC Agrifood and Seafood Export-Ready Business Catalogue
Client: Ministry of Agriculture of British Columbia
Services Provided:
Content Consultation.
Copyediting.
Established by the Ministry of Agriculture, the BC Agrifood and Seafood Export-Ready Business Catalogue is a comprehensive database of B.C.-based food exporters. Available in physical form and online, the catalogue allows customers from overseas markets to easily browse for B.C.-made products available for export. Every exporter in the record is accompanied by a short profile of their business and products. The exporters typically submit this information, which is then passed on for amendments before publishing to ensure consistency. I was responsible for editing a number of these profiles in the catalogue, most of which are still present in the latest edition as of 2021.
Design: Chris Young.
Project completed while employed at KIMBO Design.