Social Media & Digital Advertising
Digital Campaign Management
Google, YouTube, Facebook, Instagram & LinkedIn marketing campaign management.
Advertising Copywriting
Copywriting for social media and web ads. Sponsored content writing.
Organic Content Creation
Organic social media and search engine optimized web content writing.
Analytics & Reporting
Digital campaign performance reporting and optimization.
Come home to Vale Campaign
Client: Tourism Valemount
Date: Q1 2021
Inspiring tourists to visit Valemount, B.C., the Come home to Vale campaign highlights the region’s pristine environment and ample opportunities for winter sports. Paired with existing photography and videos, the messaging was carefully crafted to appeal to snowmobile enthusiasts familiar with Valemount, intending to invoke nostalgia for them to return.
Advertising Platforms Utilized: Google, YouTube, Facebook & Instagram Ads.
Goal: To increase brand awareness by growing social media communities and engagement with followers.
Design: Chris Young.
Project completed while employed at KIMBO Design.
Social distancing doesn’t have to be boring.
— Tourism Valemount > Come home to Vale Google Ads (Web Ad Copy), Trevor Siu
Let the mountains move you. It’s worth the ride.
— Tourism Valemount > Come home to Vale Facebook Ads (Social Media Ad Caption), Trevor Siu
Wide-open terrain and untouched snow. All pow, no crowd. #explorevalemount
— Tourism Valemount > Come home to Vale Instagram Ads (Social Media Ad Caption), Trevor Siu
Rapid Azure Adoption Campaign
Client: Invero Cloud Strategy, Migration & Managed Services
Date: Q2 2021
Working as a member of Invero’s Fractional CMO services team, I was responsible for all writing-related tasks for the company’s marketing efforts between Q1-Q3/2021. Coordinating with project stakeholders and other creative team members, I also managed digital marketing campaigns on behalf of the company. This includes the Rapid Azure Adoption campaign which promotes the company’s series of cloud technology webinars to IT professionals in Canada. The campaign highlights Invero’s expertise as an award-winning digital advisory and inspires industry professionals to engage the company’s services.
Advertising Platforms Utilized: Google, Facebook, LinkedIn Ads & Emailers.
Goal: To increase brand awareness by growing social media communities, increasing website traffic and generating leads.
Design: Chris Young.
Project completed while employed at KIMBO Design.
With these advantages in mind, it’s no surprise that a new Healthcare Information and Management Systems Society (HIMSS) Analytics study of cloud computing usage in healthcare provider organizations discovered that 83% of IT executives already use cloud providers. Contact us to discover the best place to start making cloud technology a business advantage for your organization.
Participate in a hands-on learning lab where you can use Microsoft Azure Migrate to transition applications to the cloud. Please note that this exclusive session primarily covers database migrations to Azure from Windows Server, Microsoft SQL Server, Linux, and open source applications. With Azure, you will have confidence in the cloud.
— Invero Emailer, May 2021 (B2B Content/Email Marketing), Trevor Siu
Simple #Azure #DevOps awareness is vital in today’s tech landscape and the need for DevOps specialists has never been more prominent! Discover everything you need to know with Invero’s experts in a live webinar tomorrow. Register now.
— Invero LinkedIn, February 2021 (B2B Content/Social Media Marketing), Trevor Siu
What is Professional Forestry Campaign
Client: Association of BC Forest Professionals
Date: Q2 2021
The main focus of the What is Professional Forestry campaign is to increase public awareness of professional forestry and the role of the ABCFP as a regulating body, as defined by the Professional Governance Act of 2021. The campaign features bright graphics and simple language for mass appeal, with the exception of specific ad sets created for audiences working in forestry-related industries.
Advertising Platforms Utilized: Google & Facebook Ads. Print Ads.
Goal: To increase PPC and organic traffic to the Association’s What is Professional Forestry webpage.
Design: Morgan Hueston.
Project completed while employed at KIMBO Design.
Forestry is not what you think it is. Learn how forest professionals serve the public interest.
— ABCFP > What is Professional Forestry National Post Print Ad (Newspaper Ad Copy), Trevor Siu
Hiring a Forest Professional ensures you have the right skills. Find out about the strict standards we follow.
— ABCFP > What is Professional Forestry Google Ads (Web Ad Copy), Trevor Siu
A diverse range of responsibilities occurs in and out of the forest. Find out what we do.
— ABCFP > What is Professional Forestry Facebook Ads (Social Media Ad Copy), Trevor Siu
RANGO Product Launch Campaign
Client: Terramera
Date: Q4 2019
Introducing a new alternative to traditional pesticides in the US agricultural community, the Terramera RANGO Product Launch campaign showcases the Canadian company’s plant-based crop protection product RANGO to the United States for the first time ever. The campaign highlights the main advantages and use cases of RANGO, with a clear CTA to try the product.
Advertising Platforms Utilized: Google Ads. Print Ads.
Goal: To increase brand awareness through growing website traffic and generate leads.
Design: Chris Young.
Project completed while employed at KIMBO Design.
Protect your crops from start to harvest. Try RANGO today.
— Terramera > RANGO Product Launch Print Ads (Magazine Ad Copy), Trevor Siu
One product, triple control. Fungicide. Insecticide. Miticide.
— Terramera > RANGO Product Launch Google Ads (Web Ad Copy), Trevor Siu